CHOPARD 2018 HAPPY DIAMONDS FILM CAMPAIGN
Luxury jeweler Chopard taps Arizona Muse as the face of its Happy Diamonds campaign.
May 24, 2018
The American beauty poses in black and white images while flashing her winning smile for the Chopard 2018 Happy Diamonds ad campaign.
Happy Diamonds jewelry are timeless as well as they are playful, with the moving diamonds gently dancing and twirling. Browse the beautiful jewelry collection of rings, bracelets, necklaces, pendants and Earrings to find your own token of personal elegance.
Chopard dedicates its Happy Hearts collection to every woman with a Big Heart, through creations worn like a visible talisman of happiness. The Happy Hearts necklaces proudly establish the heart as a symbol of the Happy Diamonds collection, reinterpreting it with sparkling creativity. The large heart of the pendant is suspended from another smaller heart, closing a single free moving diamond that dances to the rhythm of the body.
The advertisements spotlight the new ‘Happy Sport’ watch collection. Back in 1993, Happy Sport became the first watch daring to combine the most precious of stones – diamonds – with the most unexpected material – stainless steel. Today it has become an icon and boasts an infinity of variations.
The line celebrates its 25th anniversary this year with pink and blue editions. Belén Casadevall styles the shoot with hair by Louis Ghewy and Mathias van Hoof on makeup.