In a new Piaget Spring 2018 ad campaign shot by famed fashion photographers Mert & Marcus, model Doutzen Kroes incarnates the Piaget woman: beautiful, luminous and feminine. Her bold personality is expressed through her unique style, as she wears radiant Piaget watch and jewelry creations that embody her life philosophy: to always walk on the Sunny Side of Life.

To reconnect with herself, destinations of choice are the most exquisite places like Palm Beach, Monaco or Palm Springs.

Shot on location at Casa Kaya in Ibiza, the campaign film captures the spirit of the life in this luxuriant universe, following a playful and blissful Doutzen and her companion Jason Morgan from morning to night, as they enjoy a poolside moment, overlooking the ocean cliffs, and a night of fun. They are part of the Piaget Society, a group of pleasure-seekers that share a common love of beauty. Together, they will let themselves be seduced by a life punctuated by radiant moments in this captivating island.