Fendi celebrates the launch of F is Fendi sunglasses with a new video featuring model Hailey Baldwin as the protagonist of a digital travel in a parallel dimension, that shows the different facets of her personality.

The F is Fendi video, inspired by the virtual environment and its very contemporary way of absorbing and interpreting reality, portrays the protagonist immersed in a universe of saturated colours, in between dark moments and high-light flashes, while a synth-wave electronic music sets the rhythm of the storytelling.

Unique and iconic, F is Fendi sunglasses are enhanced by games of neon lights on the beautiful close-up portraits of Hailey Baldwin, with their lenses reflecting the sparkles of the surrounding atmosphere.

F is Fendi sunglasses, embellished by the new “F is Fendi” logo, reflect a feminine and refined allure. The oversize oval and squared metal shapes are interpreted with a sophisticated colour-block approach in the inserts on the front, emphasising their ladylike attitude.

The metal cat-eye sunglasses are available in gold with black details and grey shaded lenses, ruthenium with blue details and grey/azure lenses, palladium with burgundy detail and brown shaded lenses, copper gold with pink details and brown/pink lenses. The metal squared sunglasses are available in black with black details and grey shaded lenses, brown with black/brown details and brown shaded gold mirror lenses, gold with green details and green shaded lenses, copper gold with pink/white details and brown/pink lenses.

F is Fendi sunglasses are available worldwide in Fendi boutiques and selected high-end opticians.