The Gucci DIY – Do It Yourself – personalization service is dedicated to allowing customers to express themselves by creating customised Gucci items.

In a distinctive, specially-drawn, contemporary rounded font, a new Gucci DIY alphabet is available for customers to choose letters from. Once selected, the letters can be applied to the Ophidia tote bag, which features a background of the interlocking G pattern, a green-red-green Web stripe on both sides and brown leather trim and handles. Customers can choose among leather, crocodile, python or felt with crystal studded letters from the Gucci alphabet appliquéd at a large scale onto these bags, where they can place a different letter on either side.

The same initialling design detail is available for a pair of Ace sneakers (one letter per shoe). The letters are fixed with two button-on patches, in a variety of material and color combinations—including bright red, green, yellow or pink, or black, leather, red, green or dark natural yellow python, shiny fuchsia or gold silk nappa, or black felt profiled with crystals. The sneakers are designed with blue-red-blue House Web stripes and heel trims in red and blue metallic leather.

Bringing a life-like quality to the Gucci DIY offering in-store, Gucci has developed a dedicated in-store app utilizing augmented reality exclusively for Gucci Wooster.

The new program, which includes the Ophidia tote bag and Ace sneaker, will be available exclusively on Gucci.com courtesy of a special tool to design and visualize a personalized product, and at the Gucci Wooster space in New York.