At the centrepiece of Bulgari Serpenti design is the precious snakehead with its piercing eyes: an icon reimagined into countless interpretations, for a collection that is as multifaceted as it is entrancing.

Bulgari draws inspiration from its heritage to play with multiple shades of gold for the distinctive Serpenti Tubogas timepieces. Glamorous design, supple wearablity and exquisite material combinations: this is the spell of seduction of Serpenti watches.

Serpenti established itself as a jewelry icon with colorful, enameled snake-inspired necklaces and watches in the 1960s, capturing the hearts of collectors and luxury lovers.

Today, in 2018, the new version, as seen on supermodel Lily Aldridge in Bulgari’s 2018 campaign, boasts piercing emerald eyes, a nod to the collection’s colourful and daring roots.

Like the previous iterations, the emerald-accented Serpenti is the culmination of Bulgari’s singular and celebrated artistry: the snake’s scales, neatly nestled into one another, are not joined by soldering but instead are carefully hinged together.

Bulgari has since then always centred around Italian femininity: sophisticated, refined, bold, colourful, voluptuous and seductive. By exalting those qualities, the Maison established a new and daring Italian standard of jewelry design, furthermore developing a level of unparalleled artistry.