BALENCIAGA NEW BOUTIQUE IN MIAMI
Balenciaga opens its new store in The Miami Design District.
April 30, 2018
Located at 153 North East 40th Street, the new Balenciaga two-level store features the brand’s full line of men’s and women’s clothing and accessories.
The store was custom built for this specific location, with a striking use of functional solar panels as part of its facade, which is unique in the brand’s retail network. The pale blue panels are installed above clear glass windows at street-level, with large-scale luminous Balenciaga lettering visible from the street.
The interior and furnishings continue the logic of the industrial yet luxurious environment which Demna Gvasalia has created for the Paris flagship stores at Rue Saint-Honoré and Avenue Montaigne. Several elements of a state-of-the-art clothing factory are integrated into the plan, which presents product to customers in a direct and uncomplicated way throughout two spacious floors.
The first floor displays the women’s collection with an exposed ceiling and the second floor, dedicated to menswear, has a pink all over Balenciaga logo printed carpet.