To launch the Marc Jacobs Spring 2018 eyewear collection, the brand ventured into the Las Vegas desert with British singer Charli XCX, who test drove the styles with looks from the spring runway. The results: sultry, strong, and blindingly beautiful.
Looks like sitting front row at the Marc Jacobs Spring 2018 runway show was a bit of foreshadowing. Charli XCX is the new face of Marc Jacobs’s sunglasses collection serving ’70s looks a la Cher.
These new lenses are massive and colorful. In the film, Charli saunters down a glamorous dusty street in bold prints, skips down a motel corridor in vibrant red, and deadpans the camera in sequins—all while flaunting the new eyewear line.