Shop the interactive MCM Spring 2018 collection, a vibrant celebration of life championing youth, energy, movement and boundless creativity.
The campaign features the next generation of creative vanguards including German-born model Jasmine Sanders, Smerican model and musician Charlotte Free, American sportsman and fashion creative Cordell Broadus, and German actor and skater Kai Hillebrand.
MCM continues to support the next wave of global talent on both sides of the lens, teaming with 26-year old rising star Tom Johnson, and prominent stylist Jay Massacret.
This showcase brings together the next generation of creatives; models Charlotte Free and Jasmine Sanders, German skater Kai Hillebrand and fashion influencer Cordell Broadus, whose youth inspires the spirit of the brand.
The sporting-themed project reflects MCM’s Spring 2018 key themes: victory and unity through the use of strong, triumphant millennials who push the boundaries of artistic expression and creative pursuits.