British four-time Formula One World Champion Lewis Hamilton appears as the new global brand ambassador for Tommy Hilfiger starting Spring 2018.

“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” said Tommy Hilfiger.

Lewis Hamilton’s career achievements have put him in an elite group of global athletes as he holds the record for all-time most pole positions, career points and most wins at different circuits.

“Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand,” said Lewis Hamilton.

The integrated men’s campaign was photographed by Mikael Jansson at the Pocono Raceway, also known as the Tricky Triangle, in Pennsylvania, U.S. The Tommy Hilfiger campaign runs alongside the brand’s dedicated women’s advertising, featuring Gigi Hadid. The campaigns fused when Lewis Hamilton and Gigi Hadid took the wheel of a Mercedes-AMG GT S car at the Pocono Raceway, and recorded their first drive together around the track in a dash cam shot video, that shows their reactions to the other’s driving skills.

The Tommy Hilfiger men’s Spring offering celebrates the designer’s love of motor sports, where speed and immediacy fuse with a touch of vintage nostalgia. The collection, which premiered at TOMMYNOW “DRIVE” during Milan Fashion Week, gives nod to the Formula One racing pit crew, with heritage work wear and a strong focus on denim. Street styles are born from the iconic shapes, bold colors and streamlined graphics of speed racers.

Find out what inspires four-time Formula 1 World Champion and Tommy Hilfiger menswear ambassador Lewis Hamilton to be the very best he can.