Dior makeup muse Bella Hadid is the new face of the Christian Dior Addict Lacquer Plump. Whether raspberry pink, luminous coral or dazzling red, her lips are accentuated with different colors corresponding to the beauty looks devised by Peter Philips, Creative and Image Director of Dior makeup.

“Its color is intense and long-lasting, its shine unique, and the product’s fineness makes it incredibly pleasant to wear,” says Peter Philips.

Available in sixteen shades, Dior Addict Lacquer Plump, the House’s first plumping lacquered lip stain lends itself to being used as all points during the day. Combining brilliance and color, it brightens the mouth with intense hues for up to eight hours at a stretch. Its intensity and brightness are activated and released upon contact with the lips. More than just a lacquered lip stain, Dior Addict Lacquer Plump combines comfort and color like a plumper.

The packaging has been designed to emphasize color with a Dior signature that highlights each of the sparkling hues,” Peter Philips says. With its trompe-l’œil holder in the form of a lipstick, the lacquered lip stain Dior Addict Lacquer Plump transparently reveals its sixteen shades, existing in three effects: Classics, Neons and Glitters.

In the campaign, balls, the electric atmosphere of a post-show party is where Bella Hadid introduces us to the House’s first plumping lacquered lip stain. The model sashays across a multicolored dance floor for director Cass Bird’s camera as her reflection is multiplied to infinity by a multitude of mirrors.

Between two shots, meet Bella Hadid, the Dior makeup muse, on the set of the Dior Addict Lacquer Plump campaign filmed by the director Cass Bird.