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FENTY PUMA BY RIHANNA SPRING 2018 AD CAMPAIGN

FENTY PUMA BY RIHANNA SPRING 2018 AD CAMPAIGN

Pop star Rihanna takes to sand dunes for the Fenty Puma Spring campaign.

March 8, 2018

Rihanna drew inspiration from both the motorsport and the beach with an array of gender-fluid silhouettes. The Fenty Puma by Rihanna Spring 2018 ad campaign, photographed by Glen Luchford, features models Slick Woods, Selena Forrest, Theresa Hayes and Yasmin Wijnaldum.

Retro Fenty PUMA branding plays across an array of zipped bodysuits and paneled motorcycle pants, with a color palette that draws inspiration from the bold gear worn by actual motorcyclists.

Hardwearing leather makes it a go-to textile for racers and the fabric of choice for Fenty’s new line, where it appears in the form of moto jackets, leggings and pants, offering protection from chilly spring nights. The brand’s athletic foundation results in a selection of sportswear essentials, like crop tops, elastic shorts and shoulder bags, many offering sideline branding and striped detailing to make influences clear.

As for accessories, Rihanna continued to stick with the sporty theme, adding her classic Fenty creepers a fun PVC twist.

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