Get transported to the South of France, where neon signs, sandy beaches and the occasional lobster are captured in Paul Smith’s Spring campaign

Paul Smith looks to the ocean for the Paul Smith Spring 2018 collection with a unique new campaign featuring Malgosia Bela and Ben Allen.

A playful and punchy use of colour defines the images, as the warm tropical shades and rich jewel tones of key products jump out against a monochrome background.

When colour is used it’s usually to pick out the ocean print, which is the key motif for the season. The print is Paul’s take on a classic Hawaiian shirt design, which he has fashioned from a vibrant mixture of hand-drawn florals, corals and Japanese koi carp.

For women, the ocean print also finds its way onto dresses, skirts and tops on either a yellow, red or blue base. Further florals are added by a reversed Floral Bloom print, which is a softer, washed-out take on a floral motif and is available as a tailored trouser and jacket set.

The warm summer mood of the collection is continued with shoes and accessories, as technical sandals, deck chair striped beach bags and printed espadrilles keep things beside the seaside.