The Chanel Camélia fine jewelry collection embodies brands’s bold spirit in each of its pieces. At the height of beauty and simplicity, the camellia transcends fashion and bestows infinite elegance. More than a symbol, the camellia of Chanel is a style: instantly recognizable, eternally desirable and truly timeless.

Mademoiselle Chanel developed a fondness for camellias from the moment she was first given a bouquet by Boy Capel, her lover and muse. The flower has featured in many of the Maison’s collections, from haute couture and ready-to-wear to shoes and accessories, and is integral to Chanel’s fine jewelry range, with a new interpretation created each year.

She adopted the white bloom as her personal symbol and frequently wore it like a jewel in standout contrast against her black sweaters and dresses. A regular appearance in the Maison’s fashion and accessories lines since the 1920s, the motif is now the focus of the Bouton de Camélia jewels.

Undeniably feminine, these latest jewels continue Mademoiselle Chanel’s unique tastes as well as the signature emblem of the French Maison.

In white or black ceramic, white or yellow gold, stripped bare or encrusted with diamonds, the lines and motion of the camellia are the declaration of love for a style that is governed by only one rule: freedom. Bold and sophisticated, the collection has been reimagined in a series of diamond jewels mounted in either yellow or white gold.

Watch as the Camélia collection is exhibited in a campaign featuring French actress, singer and fashion model Alma Jodorowsky.