Bally goes retro-chic with a thematic Spring campaign

Marking a reset, the Bally Spring 2018 ad campaign, shot by acclaimed American photographer Colin Dodgson, presents a refined sportswear aesthetic that harks to the late 1970s and early 1980s.

Shot in London, the campaign’s focus on the collection is courtesy of Ben Kelway’s art direction. Longtime collaborator Jonathan Kaye returns, setting the scene for both models as they show off the Bally Spring 2018 collection.

Modeled by Charlee Fraser and Marc-André Turgeon, the retro-chic collection of men’s and women’s bags, shoes and ready-to-wear inspires a narrative of the everyday, set in place through the collection’s timeless pieces that have a unique authenticity and easiness.

The images juxtapose everyday objects with the luxury designs. The Spring campaign spotlights leather bags as well as wide-leg pants and piled coats.