Watch style icon Olivia Palermo put the Bobbi Brown Foundation to the test throughout the day

Kicking off the global Bobbi Brown #AllDaySmile film campaign, Bobbi Brown pays homage to its hometown—New York City—with international girl crush Olivia Palermo, documenting her adventures in the Big Apple and capturing what makes them smile. The style star offers a mini-guide to her go-to spots while giving the brand’s newest innovation, Skin Long-Wear Weightless Foundation SPF 15—an ultra-lightweight formula with a multidimensional matte, full-coverage finish—a real-life road test. The result? All day wear, all day smiles.

This innovative formula is touted for being one you can smile in without having to worry about signs of wear.

New York City-based international style icon Olivia Palermo gives a tour of her Brooklyn neighborhood and shows off her signature look starting with Skin Long-Wear Weightless Foundation SPF 15 in Natural. “It’s the foundation (no pun intended) for building your look for the day,” says Palermo. From cookies at her favorite Brooklyn bakery One Girl Cookie to combing the shelves at Powerhouse Books for a new read to an end-of-the-day cocktail at hot spot Cecconi’s, Olivia remains flawless—no touch-ups necessary.

Bobbi Brown Skin Long-Wear Weightless Foundation SPF15 is a skin-loving formula that glides on seamlessly for natural, multi-dimensional matte coverage that’s breathable and weightless. Created with a high speed cold fusion process, this ultrafine, silky emulsion combines perfect, full coverage with a comfortable, second-skin feel and just-applied finish that lasts. True-to-skin pigments blend perfectly into skin, delivering a full yet natural coverage that stays smooth, crease-free, and color-true all day in 30 shades perfectly calibrated by Bobbi Brown makeup artists.