With New York City as her backdrop, Selena Gomez reprises her role as the face of the American brand in the Coach Spring 2018 ad campaign.

Gomez embodies the optimism of the original American house of leather in a series of images set in New York City that spotlight the new bags.

Gomez carries key bags from the Spring 2018 collection, including the Parker, an all-new silhouette launching in February with handles that convert to a shoulder strap. The lightweight style is crafted in quilted nappa leather with bold colourblocking and rivets for a graphic touch.

Go behind the scenes and discover outtakes from the shoot, and set to the tune of Gomez’s latest hit, “Wolves”.