COACH SPRING 2018 AD CAMPAIGN
Coach spotlights the New York cityscape with feminine Spring campaign.
December 26, 2017
The Coach Spring 2018 ad campaign features series of images that capture the toughness and tenderness of New York City.
Artist Keith Haring’s iconic illustrations are at the heart of this season’s collection. Based in New York City, Haring had a democratic and accessible approach to art, and an ethos that Coach has long stood for: inclusivity. Coach’s iconic leathers are a natural canvas for Haring’s bold graphics.
The women’s ready-to-wear collection evokes a tomboyish femininity with antiqued crystals on sheer tees, satin bomber jackets with rose gold rivets and silk- and lace-trimmed slip dresses that sparkle and shine. These feminine and nostalgic elements are mixed with Coach leathers, shearling and glitter Western booties. Men’s is relaxed with soft suede jackets and outerwear contrasted with cheeky Hawaiian print shirts and Keith Haring graphics mixed throughout. Key bags of the season include the Bleecker backpack and Metropolitan Portfolio and, for women’s, the Camera Bag and the Mailbox—a re-edition of an archival Coach style first introduced in 1972.
“The further extension into ready-to-wear this season has been very much inspired by our Coach girl gang—the way that they wear, party and live in our clothes,” says Coach Creative Director Stuart Vevers. “I love that sort of undone, unprecious glamour and sensuality—it feels very true to the house.”
Also new for spring is Signature—an iconic Coach pattern remixed for the modern girl and guy with a nostalgic feel—juxtaposed with Keith Haring’s artwork, attitude-packed Tea Rose rivets and bold hardware.
