PROENZA SCHOULER SPRING 2018 AD CAMPAIGN

PROENZA SCHOULER SPRING 2018 AD CAMPAIGN

Minimalist yet modern, Proenza Schouler shows us some skin in the latest campaign.

December 19, 2017

The Proenza Schouler Spring 2018 collection was shown in Paris during Haute Couture and marks the unification of pre-collection and main runway into one collection that delivers to stores earlier than ever before.

For the season’s ad campaing, the brand has collaborated with photographer Tyrone Lebon to shoot a multi-chaptered lineup featuring model Mariacarla Boscono that will be released in installments over the course of the season to coincide with key collection drops in stores.

The images take place in a lo-fi setting with draped curtains and an open window. Stylist Camilla Nickerson spotlights lace pieces, ruffled separates and statement shoes. Susie Sobol worked on hair for the shoot with Holli Smith on makeup.

As the season develops new images with entirely new art direction and characters will be released, each one adding another layer to the story of the season.

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