Open your heart to Fendi's new Pre-Fall collection with an enchanting message.

December 12, 2017


The Fendi Pre-Fall collection is dedicated to a Queen of Hearts, a seductive woman who is charming, magnetic, and attractive; she is fun, ironic, but always elegant and passionate about details.

Infused with an artsy feel, the heart motif pops up on a wide range of signature garments, from the easy-chic sweatshirts and the cozy Fair Island-inspired sweaters to the upscale fur coats. Karl Lagerfeld and Silvia Venturini Fendi used their signature pattern on multiple pieces in the collection in particular the double “F”. The logo is featured on a mink fur bomber and another vintage circular logo is embellished with crystals on a T-shirt.
FF logo hats in mink and shearling underline the comeback of the FF logo adding a cozy touch.

Silhouettes are sharp and precise. Liner and a-line skirts are seen together with straight or oversize pants. The attention is on the shoulders, which become the focal point for a discreet seduction.

Colorful Madras patterns are rendered in a chic, wintery version, while West African Dutch wax prints get a pop makeover or inspire a hyper sophisticated floral motif of graphic dandelions. The same tropical vibe could be felt in a floral pattern reproduced on a slim city coat or on a turquoise trapeze-cut opera coat, worn with cropped slim pants.

A new bag is introduced with magnets enabling to quickly transform its silhouette. The reworked Madras pattern is rendered in interwoven leather on a Kan I F bag and on the Runaway graphic tote and its mini version together with the leather embossed FF log. The FF logo squared pattern is worked in shearling on Baguette and Peekaboo bags or in shiny paillettes on Micro Peekaboo. The Kan I bag is featured in a ‘tappetino’ velvet carpet-like workmanship, with iconic hearts. The Mon Trésor bag in leather, exotics, Madras and velvet with crystals becomes more and more the FENDI evening bag together with the Douplette bag, a two sizes pochette coupled by a F is FENDI logo hook. Exotic skins and heart-shaped intarsia are combined on a Mini Kan I with scalloped edges. The Backpack is presented in leather with F is FENDI logo.


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