SPORTMAX FALL 2017 AD CAMPAIGN
Adriana Lima bring heat to the cooler season with the latest Sportmax campaign.
November 8, 2017
The Sportmax Fall 2017 ad campaign stars Brazilian supermodel Adriana Lima lensed by fashion photographer Harley Weir.
The mood is electric and the energy raw. Clean, essential lines and technical materials evoke a crisp new vision, rooted in the meticulous codes of Sportmax Italian sportswear origins.
Thick ribbed sweaters and elegant coats and dresses cut exclusively from meticulously researched technical fabrics come in a palette of deep black and brilliant white.
The Fall collection, takes graphic garment design to the next level: clean lines, technical materials and sporty cuts, in a bold, contrasting palette of black and white. Silver is used to striking, technical effect in knitwear pieces. Like the loose fitting, lightweight sweater with silver gradient laminate coating.
