Tiffany & Co. unveils the ‘Believe In Love’ ad campaign which honors commitment in its many forms and features a diversity of real couples.

Showing only hands in intimate, personal gestures that capture the emotional connection of each couple, the campaign celebrates the unique connection between two individuals and their desire for and belief in the enduring power of love.

“As a brand that celebrates true love in all its forms, Tiffany is a destination for iconic, identifiable symbols of commitment, beyond the traditional,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “This campaign celebrates love in a way that only Tiffany can.”

The campaign’s anthem film features an a capella rendition of Alicia Keys’ iconic and Grammy®-award winning “No One.”

“Love and commitment is as unique and individual as we are, and every relationship deserves to be recognized and celebrated,” said Alicia Keys. “We need more love than ever right now, and I’m proud to lend my voice to something beautiful that is so true to the spirit of my music.”

The print campaign was photographed by the legendary Cass Bird, and styled by Alex White. The film was directed by Darius Khondji. The ad shows only each couple’s hands and initials. Their identities will later be revealed through a digital layer of the campaign, which will tell each couple’s stories and invite the audience to interact and share why they too believe in love.