Moncler recreated its largest store to date, at the same prestigious Milanese address

Located at Via Montenapoleone 1, the Moncler flagship is the largest single-brand boutique in the world, highlighting the brand’s ongoing commitment to the city of Milan.

Designed by French architecture firm Gilles & Boissier, the boutique consists of an entire building spread across four floors, covering a surface area of around 800 square meters in total, of which 550 are given over to sales alone.

The Moncler store, which opened four years ago, was renovated by the firm with the addition of two more floors taking it to four levels; connected by a large spiral staircase made of marble and dark metal. The total area covers 800 square metres, of which 550 metres are intended for commercial activity.

The shop stocks women’s, men’s and accessories collections and the high-end offerings from Gamme Rouge and Gamme Bleu. The new space, which boasts wooden features throughout, was designed once more by French architects Gilles & Boissier.

The project has evolved from the previous retail concept with the introduction of new architectural elements. For example, the geometric details borrowed from the 1930s-1940s in reference to Milan, and the polished pebbles, forming mosaics that cover the walls, recalling the decorations of Lombardy palaces in the Baroque period.