John Hardy chooses Julianne Moore as his muse for empowerment and expression in the newest campaign
The artisan handcrafted jewelry brand debuts the John Hardy ‘Made for Legends’ starring Julianne Moore. The campaign is a new creative platform celebrating the personal power of femininity through the bold philosophy of wearing jewelry to express, to empower, and most of all, to honor the unstoppable potential of the self.
Redefining what it means to be a legend, John Hardy connects the individual to the myth, mastery, and achievement of artistry. Building on the dynamic, pioneering legacy of Cynthia Hardy—adventurer, muse, and wife to founder John Hardy—women everywhere are invited to create their own legend through the art of wearing dramatic, powerful, and inspiring one-of-a-kind pieces handcrafted by Balinese artisans at the Ubud workshop using techniques passed down from generations of Master Artisans.
Pushing beyond the traditional convention of women being gifted jewelry by men, friends, and family, the John Hardy ‘Made For Legends’ platform calls on women to also acquire their own pieces as a means to strengthen spirit and bolster courage. Every piece celebrates achievement and demonstrates the power of personal expression.
Moore leads the campaign with shared values of purposefulness, passion, and fearlessness. “These women are true legends. John Hardy is honored to collaborate with such daring role models,” notes Robert Hanson, CEO of John Hardy. “They inspire women everywhere to create their own legend through the courage of their convictions, also reflected through their choices and personal expression wearing powerful, unique artisan hand-crafted jewelry.”