CHANEL RESORT 2018 AD CAMPAIGN
Marine Vacth embodies a Grecian Goddess in Chanel's exotic Cruise campaign.
September 29, 2017
French actress Marine Vacth stars in the Chanel Resort 2018 ad campaign photographed by Karl Lagerfeld.
A pastel sky at dusk reflected in the outline of a pale blue sea makes up the décor. Against this backdrop that transcends time, imbued with a gentle serenity, Marine Vacth slips into shepherdess dresses made from tweed in tones of ochre and stone. Zipped or crossed-over, they are fastened by a simple tweed cord tied with metal rings. The actress appears goddess-like in a sculptural dress in immaculate crepe with a wide waistband embroidered entirely from sequins to echo the aspect of marble. The fluting of columns melts into a jumpsuit in silk jersey and a pleated minaudière in gold leather. Crowns of gold leaves mix with double C’s over a dress and a robe in printed jersey.
Recalling the richness of a culture and a history, sautoirs embellished with glass beads and ancient symbols adorn the neck, belts are garlands of flowers in gold leather while arm cuffs take on a new modernity in quilted metal. Marine Vacth has the beauty of a Greek heroine whose face and features are sublimated with drop earrings in the shape of arrows, adorned with flowers or Athena’s owl. Her hair is held back by jewelled headbands or simple ribbons, her legs are swathed in the leather or tweed of gladiator sandals.
An admirer of the ancient world, Karl Lagerfeld conveys with Marine Vacth his vision of the ideal Greece whose silhouette and elegance of fluid lines are in perfect harmony with the spirit and the look of CHANEL.
From frayed tweed to romantic draping and sexy cutouts, the advertisements offer a dreamy scene. Bejeweled accents, gladiator sandals and arm bands add an exotic twist to the elegant ensembles.
