The Lafayette street boutique is a mix of SoHo’s luxe and Nolita’s cool

Maison Kitsuné officially opened its new flagship location in New York City at 248 Lafayette Street.

Located in downtown’s Soho neighborhood, the 1,400-square foot space was designed by renowned interior decorator, Mathieu Lehanneur, and features a series of metallic tubes that serve as a multi-purpose base for lighting fixtures and clothing racks. Marble, concrete and bichromated steel touches complete the store’s sleek and minimalist vibe, while an outdoor courtyard with vegetated furnishings can found just beyond the ground floor.

Kitsuné previously operated a flagship store at the Nomad Hotel, but left to make way for the Want Apothecary. The label also operated a location on Rivington Street in Manhattan’s Lower East Side neighborhood, in a space that now hosts the Maison Kitsuné US offices along with a showroom.


In addition to opening its downtown Manhattan flagship, the Paris-based label is launching on September 29 its first-ever fragrance with James Heeley of Heeley Parfums.

The new fragrance named “Note de Yuzu” gets its scent from the yuzu fruit and features ingredients such as sea salt, white musk and Vetiver d’Haiti. Kitsuné partnered with Heeley Parfums on scented candles before working on its first fragrance, which launches on September 28th.