CHANEL FALL 2017 EYEWEAR AD CAMPAIGN
Take flight with Chanel's new eyewear creations with aerospace-inspired styles.
August 30, 2017
For the Chanel Fall 2017 Eyewear ad campaign, Karl Lagerfeld opted to take black and white photographs of the Dutch model Luna Bijl in an industrial-inspired metallic décor. The looks were first seen in the Fall 2017 Ready-to-Wear collection, spotted on the runway at the CHANEL AIRSPACE show.
Revisited classics, new shapes and unexpected lines define the season’s frames, which draw on a mix of styles from retro and futuristic to rock and faux-innocent. Sheathed in iridescent fabric, double-bridged neo-aviators hit the sweet spot between masculine and feminine, their arms entwined in a black nylon thread. Optical frames are minimalist, encircled simply with metal. A tweed motif embellishes the metal arms of bold and feminine square-shaped XL optical frames and crops up on the upper bridge of perfectly round, assertive sunglasses. A butterfly mask plays on duality by pairing optical lenses with mirrored clip-on sunglasses.
The Chanel Fall 2017 Eyewear campaign tells a story of modern elegance that merges seamlessly with any woman’s everyday life and style.
