Cindy Crawford takeus back to the '90s with a collaborative collection with RE/DONE of iconic denim styles.

August 29, 2017

RE/DONE, the sustainable brand re-purposing vintage basics from labels like Levi’s, Hanes, and Champion, has tapped supermodel icon and pesonality Cindy Crawford to collaborate on a new limited-edition capsule.

“She popularized the look that is the core of the brand,” said RE/DONE’s co-founder Sean Barron.

The collection for the luxury denim brand Re/Done is named “The Crawford”. The line carries a strong ’90s aesthetic of denim styles, tees, and sweatshirts, making for a casually chic trio that’s perfect for the early-Fall weather.

The idea for a collaboration came about when Crawford posted an Instagram of herself in Levi’s 501 jeans.

“My daughter [Kaia Gerber] is obsessed with Re/Done, and I didn’t really have any of their jeans because I felt like I was there the first time around. I remember when I was obsessed with my red-tag 501s, and Levi’s were all we wore. So when I started following Re/Done on Instagram, I posted a picture of me in old Levi’s from back in the ‘90s with a caption like, ‘I was doing Re/Done before Re/Done.’ ” the model told Vogue.

In the shots Crawford poses topless, wearing only her signature pair of jeans. The collection also offers cool sweatshirts perfect for achieving that model off-duty look. There is a gray sweatshirt that features Cindy’s signature on the sleeve, colored in red. Next, the black hoody has Cindy’s face placed on the back. The last item seen in the official pictures is the white blouse that also features the model’s signature on one of the sleeves.

To launch the partnership―which officially drops in mid-September―RE/DONE will release 20 pieces from The Crawford collection today via Instagram Stories’ swipe-to-shop function (promoted on both Crawford and RE/DONE’s accounts).


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