GUCCI FALL 2017 FILM CAMPAIGN
Gucci takes us to a galaxy far, far away with a Fall sci-fi campaign.
August 15, 2017
Surreal, psychedelic outer space landscapes and trippy retro-futurist spaceship interiors create wild settings for the Gucci Fall 2017 ad campaign, shot by Glen Luchford.
The retro-futurist settings inside the images dreamed up by Creative Director Alessandro Michele were inspired by the sci-fi genre of the ’50s and ’60s, including the iconic TV program Star Trek.
The mixed cast of humanoids, aliens, robots, earthlings and even dinosaurs mix with the colorful and decorative collections to create a composition rich in imagination and fantasy.
Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer space landscapes and trippy spaceship interiors, creating wild and fantastical compositions.