Bally is back, led by the youthful energy of supermodel Taylor Hill and debuting Antoine Duvernois.

The Bally Fall 2017 ad campaign marks a reset, presenting a bold statement about Bally’s new direction. The advertisements feature a raw energy and clean lines allowing for the models characters to come to the forefront, creating a collection of portraits that explore true personalities, capturing the ethos of Bally.

The campaign was shot in London by New York-based photographer Brianna Capozzi and styled by longtime collaborator Jonathan Kaye who spotlights the new season’s with sleek outerwear, signature loafers and leather handbags.