SHOP THE MCM FALL 2017 COLLECTION
Shop the Interactive MCM Fall 2017 collection film celebrating the energy, valiance and ...
July 27, 2017
Shop the Interactive MCM Fall 2017 collection film celebrating the energy, valiance and attitude of punk through a vibrant Bauhausian aesthetic.
This season, MCM fuses attitude of independence and essence of discovery with our storied German heritage to create a collection of impeccably crafted bags, shoes and accessories for those who are brave, original and uncompromising in their style.
From muted tones to discreet camouflage patterns, the Autumn / Winter 2017 collection explores understated minimalism and restrained elegance featuring elaborate patterns against clean, subdued colourways. Brave, original and uncompromising in style, the latest collection proclaims an outspoken optimism and to never shy away from a statement accessory. Live Bold.
The exclusive video reinterprets the essence of punk through retro-futuristic cut-paste visuals, captured in a vibrant Bavarian colour palette. Photographed in the streets of Berlin, the campaign depicts strong poses which symbolise discovery, strength of character, independence and fearlessness.
Starring German models Lena Hardt & Max Eicholzt and shot by Dutch Photographer Viviane Sassen, the Fall film defines a contemporary mood that is distinctly Bavarian and undeniably bold. The exclusive video reinterprets the attitude of independence and essence of discovery through retro-futuristic cut-paste visuals, captured in a vibrant Bauhausian colour palette. Photographed outdoors in the streets of Berlin, the campaign nods to MCM’s heritage in travel, depicting strong poses across dynamic visuals symbolizing fearlessness and strength of character.