GIVENCHY FALL 2017 AD CAMPAIGN
Introducing the first campaign by newly appointed Clare Waight Keller.
July 17, 2017
The first images of the impending Givenchy Fall 2017 collection have been published in a new campaign dubbed “transformation seduction.”
The advertisement features four black and white portraits of young women and men posing with a cat, evoking sensuality and mystery. Lensed by Steven Meisel, the models in the campaign star Saffron Vadher and Meghan Roche wearing just a lace blouse, while their male counterparts, Elias Bouremah and Kolton Bowen, appear androgynously styled with a nude torso and simple smoking pants.
“I like the simplicity of the portraits and the gaze of each model, direct and captivating. They evoke the power, the audacity and the graphic quality that Hubert de Givenchy gave to all that he designed,” explained the British designer.
Clare Waight Keller was appointed Creative Director in March and the new images released indicate her direction of the fashion house, offering a certain kind of softness and nonchalance mixed with high-end seduction.
“I wanted to play with modernity, these expressions and this attitude: for me, it’s a perfect metaphor for the evolution of Givenchy,” concluded the Creative Director.
In describing the Givenchy woman, the label’s founder said: “She possesses an extraordinary flair to dress up for no reason. She knows how to look at herself in a mirror, to pose, to make what she wears look chic. And since she only likes simplicity, she is always faultlessly elegant without fault.”
