MIU MIU FALL 2017 AD CAMPAIGN
Miu Miu gives us some southern soul encapsulated with heritage and charm.
June 30, 2017
The latest Miu Miu Fall 2017 ad campaign, realized by photographer Alasdair McLellan, collages New Orleans landscapes and landmarks, from the dripping bayou to the august Preservation Hall. Everything here is a deeply textured bricolage, full of tension and wild energy.
In certain places and amidst certain sounds, time seemingly circles itself. Throughout the untamed, thick-aired Mississippi bayou, draped with Spanish moss, the siren of insects is interlaced with jazz melodies somehow both timeless and avant-garde.
Award-winning actress Naomie Harris and models spanning from new guard (Adwoa and Kesewa Aboah) to super (Kate Moss) are bedecked in Miu Miu’s latest fashion compendium, a celebration of clashes in tone and texture.
Diverse references drawn from a multiplicity of pasts represent splintered images of glamour: brightly-colored faux furs and translucent plastics sheath feathered dropwaist dresses, superimposing contemporary shapes and materials onto old-timey sensibilities.
The resulting photos effervesce the type of atemporality only found in places as overgrown and alive as New Orleans. Jeweled hardware and piles of paillettes meet expanses of softness cinched together with wide straps, embracing the everyday hybridity of place and preservation.
