Zayn Malik kickstarts his collaboration with a grungy campaign starring Bella Hadid

Singer Zayn Malik launches his latest collaboration with Versus Versace with a campaign starring Bella Hadid. The beauty gets in front of the camera in head to toe #ZaynxVersus, wearing a purple bralette and a pair of matching cropped pants — with a satin bomber jacket, no less. In another image, the budding designer is seen wearing an army green parka that complements his green highlights.

The Versus Versace x Zayn collection, which is available to shop online now, consists of more than 40 pieces for men and women that showcase attitude of the street, a mix of sports and functionality, playing with proportion and the individuality of customization. The range features denim, leather, hoodies, T-shirts, bomber jackets and trenches, as well as accessories like backpacks, fanny packs and hats, some of which are adorned in patches or collage-inspired graphics.

“When I see this collection, I see Zayn. His attitude, his energy and his individuality are in every single piece,” said Donatella Versace. “I am so proud of what we have achieved together. The campaign defines everything I love about the new generation today.”

Added Malik, “When I was a kid growing up in Bradford, England, wearing knockoff Versace, I never thought that one day I would actually be designing my own collection. Thanks so much to Donatella Versace for allowing me to do the coolest thing ever.”