To celebrate the opening of the French Fashion House’s second London home at 143 New Bond Street in the heart of the city’s bustling West End, Chloé creates a quirky film.

The 2,906-square-foot store in the former Ralph Lauren Kids location is in efforts to increase its footprint internationally and a great boost for the brand.

“It’s a very different client on New Bond – it’s a very vibrant and more international than Sloane, and there probably won’t be a crossover between the two,” said Geoffroye de la Bourdonnaye, Chloé’s Chief Executive Officer.

With 80 stores worldwide, the brand has plans to open two more stores in Tokyo and 2-3 additional ones in China this year. It has just opened a new unit in Singapore.

Join the cast of free-spirited girls in London over breakfast, as seen in the Chloé ‘The Full English’ – in collaboration with Semaine.