The new Ermanno Scervino Fall 2017 ad campaign is a meeting of excellences as the Florentine designer chooses the Italian top model Mariacarla Boscono as protagonist of the pictures signed by the master of photography Peter Lindbergh.

Mariacarla Boscono and the male model Victor Norlander are captured en plein air while strolling on the riverfront of the Seine. The cloudy sky and the iconic Parisian bridges create a black and white movie scene in which the key looks of the Fall 2017 collection are starring as the main characters.

“The woman I imagined for this collection is strong and independent. She chooses to match mannish garments and heelless shoes with ultra-light dresses, creating a new expression of femininity. Mariacarla is perfect to represent this woman’s face because, thanks to her personality, she is able to interpret all my creations in an original and authentic way. To shoot the pictures I have strongly wanted Peter Lindbergh, with whom I have been working for several seasons. Our understanding almost does not need words anymore”, said Ermanno Scervino.

Watch behind the scenes of the campaign as we explore the city of Paris with style.