The new Lacoste ‘Timeless Elegance’ film is a story of an epic journey and love at ...

May 31, 2017


The new Lacoste ‘Timeless Elegance’ film is a story of an epic journey and love at first sight as hero embarks on a turbulent quest throughout the decades: the style evolves, but the polo maintains its inalterable elegance.

The new brand film from Lacoste celebrates the French savoir faire and timeless polo elegance that has effortlessly shifted through the decades, from its conception in 1933 to the present day. The secret behind the polo shirt, invented by no other than René Lacoste himself, is its unique fabric – the petit piqué. Light, airy and resilient, it introduced the revolutionary knitting technique and unique know-how for an absolute freedom of movement.

Directed by Seb Edwards, the new Lacoste film captures again the rare, yet vital, human emotion with all the more grandeur and romance as the frantic quest takes place over eight decades, reminding us that life itself is a beautiful sport.

The couple, played by Damien Chapelle and Dorcas Coppin, is seen in spectacular settings: a 1930s Parisian train station brought to life by 250 extras, authentic trains from each decade and authentic style put together by celebrated costume designer Madeline Fontaine, magnified by a cinematic soundtrack by Max Richter.


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