SELF-PORTRAIT PRE-FALL 2017 AD CAMPAIGN
Introducing Self-Portrait‘s Pre-Fall 2017 ad campaign featuring American model Ally Ertel ...
May 25, 2017
Introducing Self-Portrait‘s Pre-Fall 2017 ad campaign featuring American model Ally Ertel captured by fashion photography duo Jalan and Jibril Durimel.
In the campaign, styled by Alexandra Carl, with art direction from Ben Kelway, the softness of the collection and poses by the model are contrasted with close us shots of materials such as metal, copper, wood, and, glass.
Han Chong designed his new Pre-Fall collection with those summer soirees in mind. He was thinking about the weather which translates into the carefully designed silhouettes for the season and an ad campaign that shows the warm temperatures and cloud-filled skies. With dresses that have clever cut-outs and breathable details, these pieces are perfect for the transitional collection.
Chang featured a new iterations of 3-D daisy appliqués and graphic lace in Jordan almond pastels, but he also introduced a striped, open-knit dress with flat, fringe-like strips along the bottom. With a lineup that is crafty and yet sporty, the collection is very fluid and feminine giving much diversity with the addition of evening tops with rigid khaki or PVC pants.