Launching its new Spring jewelry collection through the latest instalment of the Tous Tender Stories No.6, the protagonists are the mothers evidently in time for Mother’s Day.

The campaign featuring world-renowned actress Gwyneth Paltrow for the 6th season, seeks to convey the fun, intimate, close and distant relationship that exists between mother and daughter.

Tous is committed to telling stories of tenderness, surprise, and emotion that connect with people transversally and change perceptions. Paltrow strengthens her image as an ambassador for the brand and protagonist of her international campaigns.

Discover the new medallions collection, designed especially for Mother’s Day and exclusive jewels inspired by the most unconditional love.