FENDI CASA FIRST FLAGSHIP STORE IN MILAN
During the recent Salone del Mobile furniture fair in Milan, Fendi inaugurated its first ...
April 13, 2017
During the recent Salone del Mobile furniture fair in Milan, Fendi inaugurated its first flagship store dedicated to the Maison’s distinctive universe of home furnishings and design. With an exceptional location on via Montenapoleone in the heart of Milan’s famous “Quadrilatero della moda” and just a few steps from the Fendi boutique, the new store features Fendi’s vast savoir-faire, applied to an exceptional lifestyle collection.
An intimate atmosphere reigns in the Palazzo Carcassola Grandi in Milan, where Fendi Casa recently opened its first flagship. This 16th century palace with interiors decorated with frescos and inlaid wooden ceilings welcomes the Fendi universe for the home, a distinctive combination of expert craftsmanship and elegance.
Materials including leather, bronze and marble create an interplay between design accessories and spaces that showcase the items in the Fendi Casa Contemporary collection. The color palette is defined by elegant contrasts with a continuous balance between light and dark tones.
With its minimalist aesthetic, the 400-square-meter space welcomes the contemporary mood of the Conrad armchair and the Ford table. New pieces designed by Toan Nguyen and presented at the Milan Furniture Fair – including the Soho Lite sofa and the Blixen armchair – are joined by lamps designed by Italian architect Marco Costanzi.
This new store and its collection bridging fashion and design perfectly resonates with the codes of the Maison, says Pietro Beccari, President and CEO of Fendi: “The opening of the first Fendi Casa store on Via Montenapoleone marks a major step for Fendi in the world of design. This space is a tribute to our DNA, expressed in the close proximity to the Fendi boutique – both physical and in terms of values.”