Shot by renowned fashion photography duo Luigi and Iango, the black-and-white Fenty Puma by ...

March 31, 2017

Shot by renowned fashion photography duo Luigi and Iango, the black-and-white Fenty Puma by Rihanna Spring 2017 ad campaign sees the singer modeling the sporty chic collection.

In one image, Rihanna rocks an embroidered beanie and arm warmers. For another, she flaunts an elaborate hand tattoo along with a metallic beanie. And in another, Rihanna sports a necklace baring the Fenty logo. The last includes the 29-year-old beauty showing off her almond shaped eyes while covering up in a scarf.

The collection takes inspiration from 18th century France during the time period of Louis XVI and fuses it with a street style vibe.

“I am really excited about this collection as its very fun and light. Showing in Paris was the perfect backdrop as I pulled a lot of inspiration from France, Marie Antoinette and The Palace of Versailles specifically,” said Creative Director Rihanna. “Mixing athletic wear with regal touches was a challenge and I hope everyone loves the results. I cannot wait to wear this collection.”

This season’s FENTY collection interprets the romance and grandeur of French culture with a delicate color palette, luxurious fabrics, intricate ruffles and pleating, and playful bows and ties. Rihanna stayed true to PUMA’s sport heritage by reimagining and transforming traditional track suits, boxing robes, tennis dresses and polos. The collection continues to play with exaggerated and oversized shapes, while soft pinks, lavenders, and nudes compliment and contrast hard, edgy, sporty looks in olive and rich brown. The collection, designed for both men and women in mind, includes tiered jackets, in a lightweight onion skin fabric, embroidered tricot track dresses and suits, and jacquard pieces uniquely featuring the signature PUMA cat in a custom FENTY floral motif.

Accessories bring out the feminine yet masculine juxtaposition of the 18th century with the Lace Mesh PUMA Cat Choker, the Bow Bag and the Lace Roll down bag (with a unique neck choker). The everyday baseball cap is no more as the FENTY PUMA by Rihanna hats feature engineered mesh, sneaker lace accents, PUMA cat lace masks, satin bandanas and oversized visors.


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