For the Iro Fall 2017 collection, statement pieces include motorcycle jackets with a curve of a ruffle in back, a crackled silver shearling perfecto with a black fur collar, and cozy leather-belted gray overcoats.
This season, Arik and Laurent Bitton are embracing contrast—short and long, feather-light chiffon and lace with weighty leather—but with an accent on neutral hues, muted prints, and enveloping comfort pieces in black, white, taupe, gray, beige, red, and burgundy, with shots of vivid color reserved mainly for accessories, such as violet suede pumps.
“Psychologically, people really need to feel good in their clothes right now,” said Arik Bitton. “We wanted to do things that speak simply because we’re living in a time when we’re getting back to all the realities.”
In a decade or so, the Bitton boys have lifted Iro from upstart to mid-market player. Now, with fresh backing from the Chinese company Fosun, they’ll continue to bring their philosophy to places where travelers head in search of fun. Come fall, you can also expect the brand to ratchet things up a notch with fashion presentations.