For the Coach Fall 2017 collection, Creative Director Stuart Vevers played with the juxtapositions of the great American outdoors and early New York hip-hop. The prairie meets the city: dreamy floral print dresses and feminine ruffled skirts are worn under leather motos and varsity jackets.
Against a backdrop of tumbleweeds and a broken-down house with Smashing Pumpkins’ “1979” playing throughout, the collection was a celebration of imperfection mixed with the luxury of shearling and Coach’s signature glovetanned leather. Inspirations came from the 1973 film Paper Moon and Eighties hip-hop. The collection riffed on shearling, varsity and biker with raw-edged shearling worn with the swagger of something rarefied. The was an air of growing up, yet always with humor and playfulness, in the melting pot of New York City. A play on proportions was exposed with the oversized shearling caps and miniature bags, including the limited-edition Rogue 17.
The collection included very “Coach” colors—rich and warm tans and browns infused with pale yellow—are mixed with lilac and winter white.
Celebrity guests included Selena Gomez – the new face of Coach – Drew Barrymore, Emma Roberts, Sabrina Carpenter, Ashley Graham, Aluna Francis, Tavi Gevinson, Sarah Snyder and Selah Marley. International celebrities included Vanness Wu, Charlene Choi, Aimee Sun, Yuko Araki and Irene Kim.