RIMOWA FLAGSHIP STORE IN PARIS
Introducing the first RIMOWA flagship store in the heart of Paris, located at 73 rue du ...
February 15, 2017
Introducing the first RIMOWA flagship store in the heart of Paris, located at 73 rue du Faubourg Saint-Honoré, opposite the Hotel Bristol. The five-level, 600-square-meter store will showcase the entire range of RIMOWA high-end luggage and will offer a full range of services. The store will feature the entire range of RIMOWA high-end luggage and its rich manufacturing savoir-faire.
Inspired by the golden age of commercial aviation and the fuselage of the Junkers F13 in Duralumin, Swiss designers Atelier oï created a space marked by the iconic aluminum grooves of RIMOWA suitcases. With 600 square meters on five levels, the store includes retail space, an exhibition space, customer service, a repair shop and a projection room featuring the film of the Junkers F13 project by RIMOWA.
Guided by a passion for innovation, the Maison has also devoted a special area to its new RIMOWA Electronic Tag, a digital check-in solution launched in 2016 in partnership with Lufthansa and Eva Air. The first system in the world that allows travelers to check suitcases using a smartphone and deposit them at automatic baggage-drop machines, the RIMOWA Electronic Tag saves considerable time at the check-in counter.
The opening of this new flagship featuring the entire RIMOWA universe reaffirms the luggage-maker’s visionary approach while remaining faithful to the unique heritage that has earned it global renown.