Shot by Dutch photographic duo Inez van Lamsweerde & Vinoodh Matadin, the Isabel Marant Spring 2017 ad campaign stars model Anna Ewers heating up a New York kitchen. The easygoing settings for the shoot made for an interesting dynamic that helped take the garment into an everyday setting.
The model shines in playful prints, off-the-shoulder tops and high-waisted trousers. An all-black outfit made up of a ruffled crop top and cropped pants with a matching ruffled flare had Ewers leaning against a fridge. Strappy two-toned sandals brought an extra neutral color to the ensemble that helped break up the monochromatic outfit.
A pair of light grey hotpants was matched with a tied-off peasant blouse for a photo that showed off the playful elements of the collection. Ewers is seen with the strap of the Isabel Marant leather fringed bag between her teeth, smiling to the camera. A lot of this campaign was rather serious amid the kitchen and casual scenes, but this is one shot that shines above the rest for breaking that trend.
On another hand, Marant’s bohemian one-shouldered floral dress was brought to life as Ewers lounged on a set of filing cabinets, keeping things classy and casual in one shot. In fact, Marant’s collection was self-described as revolving around the idea of “casual femininity” when it walked the runway back during the last fashion month.
The campaign was made with creative direction by Franck Durand and styling by Geraldine Saglio. Hairstylist James Pecis worked on Anna’s undone waves while Lisa Butler created her natural makeup look.