A reimagining of a fashion campaign, challenging convention and freed from creative boundaries, 365 envisages a new multi-faceted concept of fashion advertising, displaying manifold interpretations of the Prada‘s collections.

Instead of representing a singular idea through imagery for an entire season, there are multiple narratives of a shifting and equally multi-dimensional world. Not one story, but many.

The Prada Spring 2017 ad campaign. shot by photographer Willy Vanderperre, showcases five separate visual identities, five realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery, but are dichotomous, entirely distinct.

In a challenge to the singularity of traditional campaign imagery, the multiplicity of interpretations will continue throughout the year. The visions behind each of these Prada images – and behind this new advertising concept as a whole – echo the ever-shifting needs and desires of everyone’s lives, every day. Prada, 365.