The collection featured in the Bottega Veneta Spring 2017 ad campaign marks the brand’s 50th ...

January 5, 2017

The collection featured in the Bottega Veneta Spring 2017 ad campaign marks the brand’s 50th anniversary as well as the 15th year of Tomas Maier as Creative Director of the brand. For the occasion, a special collection of bags comprised of new styles combined with items from the archive, was presented along with the iconic intrecciato clutch worn by Lauren Hutton in the 1980’s movie American Gigolo, which she carried in the show – tiled “The Lauren, 1980.” In the campaign her and Joan Smalls are carrying a new bag – titled “The City Knot.”

In addition to Hutton the campaign also features models Joan Smalls, Vittoria Ceretti, Hannes Gobeyn and Morten Nielsen.

Photographer Todd Hido has a special affinity for capturing homes in suburban America and enriching them with a sense of character through the way he perceives and captures light. His shots are often suggestive, deeply saturated and appear to have a glow which the photographer creates exclusively through natural lighting. In his more recent work he introduced the human body to the interiors of the homes he shoots creating a narrative of tension and intimacy. His singular and sophisticated aesthetic blends with the essence of Bottega Veneta.

The Art of Collaboration was introduced by Tomas Maier after he joined Bottega Veneta as Creative Director in 2001. The ongoing project invites world-renowned visual artists to collaborate on the campaign for each season. Todd Hido has joined this list of celebrated photographers, which includes Ryan Mcginley, Nobuyoshi Araki, Nan Goldin, Philip-Lorca diCorcia, Pieter Hugo, Peter Lindbergh and Juergen Teller, who have contributed to the creation of Bottega Veneta’s advertising portfolio.

Watch behind the scenes the most recently instalment of the Art of Collaboration and discover more here.


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