LOEWE FLAGSHIP STORE IN MADRID
The first Loewe flagship store in Madrid, Spain has been remade in line with the retail concept ...
January 2, 2017
The first Loewe flagship store in Madrid, Spain has been remade in line with the retail concept which Creative Director Jonathan Anderson.
The boutique spans three floors, totaling over 10,760 square feet, of a landmarked 19th-century building in the Salamanca district in Madrid. Anderson hopes that the flagship will serve as a commitment to the origins of the Spanish luxury brand, saying, “The store is made with 80 percent Spanish construction materials and the only art piece specially commissioned for the space is a ceramic installation by Gloria García Lorca. I see Casa Loewe as a space in open dialogue with Madrid.”
Spanish limestone details and García Lorca’s artwork are two examples of how Anderson honors Loewe’s heritage. However, he also added some aspects of his English background to the space, with original British antiques, works by Edmund de Waal and Richard Smith, and, most surprisingly, a flower shop inspired by the life and work of British educator, florist, and author Constance Spry.
The store launch is just one part of a multi-month series of events for Loewe in Madrid, including an exhibition at the Real Jardín Botánico intended to showcase and celebrate Anderson and the brand. With the opening Loewe follows others, such as The Row and The Line, who have sought to cultivate a larger conversation around their clothes and accessories. Anderson says, “I wanted to give the city a unique space full of sunlight, where you can sort of breathe. The space is meant to be explored—not just as a luxury store but more importantly as a cultural space where it is possible to look through books, see some art pieces, and, of course, buy the leather accessories and clothes that are at the heart of Loewe.”