To celebrate the launch of sparkling new pieces in its iconic Chanel Coco Crush collection, the French House turned to its long-time muse Keira Knightley for a candid video campaign.

French luxury label Chanel and British actress Keira Knightley have had a long-standing relationship; she was the face of the maison’s Rouge Coco campaign, appeared in the Beauty Talk video series and was even recently honoured by the brand at an exclusive event in New York. That successful partnership looks set to continue as Knightley now fronts the new Chanel Coco Crush jewelry campaign.

Similar to the Beauty Talk campaign, the new Coco Crush video ad follows a more conversational format, this time with Knightley answering a series of quick questions that reveals intimate details. Cleverly interspersed are questions on jewellery, allowing the actress to subtly put the spotlight on the new additions to the Coco Crush collection.

In the video, the actress wears her hair pulled back into a simple low ponytail, looking gorgeous in minimal makeup, and a simple black cardigan over a white shirt.

The Chanel jewelry collection, which launched in June 2016, offers elegant rings and bracelets with timeless designs set with delicate diamonds.