Tous presents the fifth installment of the now famous Tender Stories. A comprehensive communication campaign with the objective of depicting tenderness from a new angle, as well as revealing the new Fall 2016 collection.
The new Tous Tender Stories No.5 is a short, sweet tale that shows destiny as the driving force in bringing people together. In it, we are told the story of Kate (Gwyneth Paltrow) and Peter (Nicholas Gleaves), two pet lovers who, despite being made for each other and going to the same bar every day, have never come to meet.
The brand continues to position itself this way by telling stories that reach out to people and describe the tenderness of Tous itself from new points of view, in a cool, intelligent, exciting and fun tone.
With this new tale, the firm strengthens its collaboration with the Academy Award winner Gwyneth Paltrow, as the face of the brand and protagonist of its advertising campaigns worldwide.
Directed by Victor Carrey, the film retains the integrity of the cinematic characters and visual images, which have become symbols of the brand. The print ad campaign was photographed by Daniel Riera, which will be showcased in more than 500 Tous boutiques worldwide.
The new TOUS collection pays tribute to the great classics of the brand and speaks of traditions and passion that pass from generation to generation. Like narratives of contemporary stories inspired by bygone days. The icon is the star of one of the trends of the season: versatile accessories. Wear it as a bangle, combined with other jewelry and gain an elegant accessory. Or, wear it as a hooped earring and be the center of attention with this winning look.