Inaugurating the first Moncler flagship store in Seoul, a 400-square-meter boutique, in Cheongdam-dong, the city’s most prestigious shopping destination. Located in the heart of the most important shopping street in East Asia, the boutique is the result of another creative project with Parisian architects “Gilles & Boissier”, long-time collaborators with the brand.

The new boutique, cozy and contemporary, occupies two floors and is perfectly aligned with the other Moncler Flagship Stores located in the world’s most important cities. The brand has chosen the South Korean capital to launch a new store concept, characterized by art and design, for both the refined clientele and the countless international tourists who flood Seoul’ s renowned shopping street.

The boutique carries the Moncler Gamme Bleu and Moncler Gamme Rouge lines, as well as the Moncler and Moncler Grenoble collections for him and her, accessories, Moncler Enfant and all the brand’s special items.

During the event, the new Moncler “O” S/S 2017 collection has been presented, along with the Limited Edition jacket especially created for the Seoul boutique in collaboration with OFF-WHITE C / O VIRGIL ABLOH™. The jackets will be available for purchase exclusively at the brand’s boutique in Korea in Spring 2017.